Posted in Fashion, nonfiction, Spotlight on November 23, 2013



Lolly: From Fishing to Fashion, Reeling in an Unlikely Fashion Success is the latest non-fiction book by award-winning author Jeff Stewart and takes an in-depth and personal look at the start, deconstruction and re-birth of Los Angeles based clothing company, LOLLY Clothing.

Lolly tells the story of two brothers and LOLLY Clothing owners, Todd and Chad Kimball, who had a drive for success and a penchant for unconventional methods. The book also highlights a group of rather eccentric participants who all came together to create one of the fastest growing west coast clothing brands. Each member of the LOLLY team to include peripheral family members is either interviewed or mentioned in the book providing a candid often personal perspective on the evolution of LOLLY Clothing.

Lolly opens with a captivating story of a group of professional fishermen battling an angry discuss investing in a high-end clothing company, LOLLY; thus providing a smart introduction into the extraordinary group of characters in the book.


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About the Author

Jeff Stewart is an award-winning author of novels, short stories and poems. His works include: March of Time and Skin, Dead Birds Hot , Bad Jacket , F lotsam for Jetsam and his most recent work, Lolly: From Fishing to Fashion, Reeling in an Unlikely Fashion Success.

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About L O L L Y Clothing

LOLLY Clothing debuted in the Fall of 2011 and was created by brothers Todd and Chad Kimball. The brand is featured in over 600 stores nationwide and blends luxurious fabrics, feminine silhouettes and an understated street-chic aesthetic, making it one of the fastest growing West Coast clothing brands.