Synopsis
In CRAVED, Keli Hammond walks you through the ins and outs of building a brand that is not only noticed but also sought-after and profitable. She uncovers the key elements needed to craft cohesive and clever marketing campaigns and demystifies the components needed to gain influence and be memorable.
A 2X award-winning marketer, Hammond combines decades of industry knowledge with helpful stories and advice that illustrate what not to do in brand building. She also walks you through how to build a loyal tribe that advocates for you and endorses you.
Because marketing rules change quickly, the things that worked five years ago are now outdated and old-fashioned. The guidance you get from CRAVED will help you elevate your profile, attract more people to you, monetize your influence, and set the stage for long-term profit for your personal brand or business.
Whether you’re just starting out or you’ve been at this for a while, this is the resource you need to help make your entrepreneurial dreams a reality. Transform your life by strategically creating a brand people CRAVE.
About the Author
Keli Hammond is a nationally-recognized, award-winning expert on marketing. The author of CRAVED: The Secret Sauce to Building a Highly-Successful, Standout Brand, Keli knows what it takes to make people stop, listen, engage, and invest in brands (both personal and business).
With a focus on brand acceleration and positioning, Keli’s expertise helps people pinpoint hurdles to success and pivot their marketing to achieve maximum results and brand loyalty.
Keli distilled more than 15 years of marketing know-how into her debut book, aptly named CRAVED, which offers practical tips and resources that provide clarity on how to turn a passion into profit by becoming a dynamic marketer.
Keli owns B Classic, a Washington, DC-based marketing and communications agency that helps entrepreneurs, corporations, non-profits, and government agencies better educate, entice, inspire, and engage their target consumers.
A highly sought-after speaker, trainer, and writer, Keli regularly speaks to groups of business owners, students, and women about personal branding, marketing, and social media.
Keli holds a BA in Advertising from Temple University and a certification in Change Leadership (Change Management) from Cornell University.
